The Villeroy & Boch tiles shown are licence products from V&B Fliesen GmbH


Combining minimalist design with innovative sustainability

One of the principles of the famous Bauhaus school of art, design and architecture (1919-1933) is to dispense with the unnecessary and leave the appeal to the pure aesthetics of forms, colours and materials. Since then, many of the buildings in modern architecture have followed the motto of ‘less is more’ and relied on minimalism and clear lines.

The same is true of PURE LINE 2.0, the VilboStone porcelain stoneware range: With scaled-back design, the comprehensive colour and format system offers diverse, creative solutions for expressive, timeless, up-to-date and purist urban designs. The design of PURE LINE 2.0 also places special emphasis on sustainability and conservation of resources: With an innovative process that reduces the required amounts of raw materials that only occur to a limited extent in nature, these high-quality tiles make an important contribution to environmental protection even during production.

With easy-care, robust and slip-resistant finishes, PURE LINE 2.0 is an all-rounder throughout the world of modern living. To create harmonious combinations and strong contrasts of colour, four warmer and four cooler shades from the grey-brown spectrum are offered. A total of seven coordinated formats permit a wide range of layouts – using a single format or installed in attractive combinations. The large, 120 x 120-cm format adds special elegance and generosity to the space.